Blog
Ideas on Amazon growth, told straight.
No neutral how-tos. A real point of view on what actually moves a brand, and what just looks busy.
Retention
No amount of ad spend fixes a brand people won't buy twice.
Most CPG brands can recite their ACOS to the decimal but can't name their repeat purchase rate. That quiet metric decides whether the ad spend built anything at all.
Amazon strategyA lower ACOS isn't the win agencies sell it as.
For a high-growth CPG brand raising its next round, cutting ACOS can quietly mean cutting sales. The number that matters depends entirely on the stage you're in.